The cable company says the exclusive deal "marks a step-change in our TV programming strategy and demonstrates the true potential for video on demand."
U.K. cable giant Virgin Media, part of John Malone's international cable operator Liberty Global, has struck an exclusive deal for Starz original series Ash vs. Evil Dead.
The deal will make Virgin the exclusive U.K. home of the show. Its TV customers will be able to watch it on demand starting Tuesday.
Financial details weren't disclosed. The first five episodes will be available to watch from Tuesday, followed by a new episode released each week. That will bring the series in line with the U.S. airdates.
The content deal is an early step in a content and video-on-demand push by Virgin.
Ash vs. Evil Dead is produced by Starz and already has been renewed for a second season. The adaptation of the Evil Dead movies reunites original director Sam Raimi, producer Rob Tapert and star Bruce Campbell.
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