Why Ash vs Evil Dead Is Doing Half-Hour Episodes

From cinemablend.com:

There’s been a large debate going on in the TV realm over the last several years as genre-bending comedies and dramas make their way onto television and into different Emmy categories. Shows with nontraditional formats often have trouble figuring out just where they fall in the TV spectrum. It’s a problem that the creative team over at Ash vs Evil Dead encountered when figuring out whether or not the new series would be a half hour or hour-long program. In a press room at San Diego Comic-Con, we talked to Sam and Ivan Raimi, who revealed why they ultimately opted to go with the half-hour episodes.

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