My Name Is Bruce is not a film for general audiences. Filled with endless nods to the Evil Dead movies and other Campbell flicks and some signature Campbell/Raimi tropes like Three Stooges references and a healthy dose of slapstick comedy, this movie is far too self-referential and "inside baseball" to appeal to the casual movie-goer, who is likely to feel left out in the cold. Instead it plays like an homage of sorts to Campbell's legions of fans who are clearly the targeted demographic here.
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